Alibaba Overtaken by JD.com, Not Just Singles Day But Q3 Sales

quarter, JD’s annual active customer accounts reached 552 million, with a net addition of 110 million from a year earlier. Longbridge Securities noted that the 26% of JD’s revenue growth in the quarter was particularly outstanding given the whole industry’s growth slowed down to 8% the same period.

Though not giving revenue guidance, JD had showed upbeat message last week, when it disclosed a total of RMB349.1 billion (US$48.6 billion) in sales during Singles Day ended November 11, rising 28.6% from last year’s eleven-day promotion. The growth was much stronger than Alibaba’s YoY GMV growth of 8.5%, which also made market observers more confident about JD’s better performance in the fourth quarter.

After reporting results of the third quarter, JD witnessed a 6% surge of its U.S.-listed shares on Thursday, while Alibaba’s shares listed on NYSE closed more than 11%.

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